Who is Adey Dent ?
I have been building wheels for over 30 years now. After many years of building, rebuilding, repairing, trying to buy parts for specific brands I decided that there had to be a better way to build and sell wheels.
Around 15 years ago i started sourcing the best rims to build on. I have tested all of the builds extensively over the years in both racing and training at all levels. Eventually I settled on our stock builds for road and track and now gravel.
The way I look at wheels is that it’s like going to buy a new suit, if you want to buy an off the peg suit you go to a high street store, pick your suit, go home and make do with it. On the other hand you could go to a tailor who will measure you, talk you through every aspect of your suit, the fit, what it’s for and how you want it to feel!
At Adey Dent Wheels that’s exactly what I do, you never buy a wheel off me that isn’t specifically built and tensioned to your needs.